Let’s build content brands not branded content #imbs17

Content brands vs branded content: the concept appealed to me. The iMediaBrand Summit opened with a very exciting keynote this morning in Biarritz in the South West of France. Andrew Davis (picture below) taught us not to focus on branded content anymore, and build content brands instead. Sound advice. Let’s build content brands… Read more“Let’s build content brands not branded content #imbs17”