5 Ways to Use Content Marketing for Ecommerce Success

If you are looking to sell products online, whether that’s clothing, jewellery or anything else, content is important.Valuable, great content creates trust, builds your brand and helps you stand out from the crowd of other e-commerce stores. Content marketing can draw in prospects, it can convert these prospects into customers and… Read more“5 Ways to Use Content Marketing for Ecommerce Success”

Let’s build content brands not branded content #imbs17

Content brands vs branded content: the concept appealed to me. The iMediaBrand Summit opened with a very exciting keynote this morning in Biarritz in the South West of France. Andrew Davis (picture below) taught us not to focus on branded content anymore, and build content brands instead. Sound advice. Let’s build content brands… Read more“Let’s build content brands not branded content #imbs17”